Work with an Accountability Partner
To help ensure you achieve your real estate goals this year, share them with someone who will keep you accountable, whether that be your sales manager, a real estate coach, or an agent at your brokerage who is further along in their real estate career. Even if it’s just a weekly check-in over the phone or email, having another pair of eyes on your goals can make all the difference for your business.
Team Up with Other Agents
Building out a team might seem daunting, but think about it this way: For every agent you partner with, you get to double your market knowledge, experience, and clientele, ultimately helping you increase your income and grow your business. If you’re not sure where to start, read these tips from real estate coach Eric Barron on everything from hiring the right people to structuring commission.
Engage Your Database of Clients
Nurturing relationships with past clients is a great way to generate repeat business and referrals. Think about it: Clients who only hear from you once a year might remember you when it comes time to buy or sell—but more than likely, they will go with someone who is keeping them engaged, whether that be through market updates or simply to check in over coffee or lunch. Leverage those drip campaigns!
Be Consistent with Your Content
Sharing content on a consistent basis is key for keeping your audience engaged. What’s more, social media algorithms tend to favor accounts that post on a regular basis. A good rule of thumb is that 80% of your content should speak to your business expertise, such as a video tour of your latest listing or a recent client testimonial, while the remaining 20% should reflect your personal interests, such as a post about your favorite local businesses.
Never Stop Learning
Successful agents are always looking for ways to improve how they manage their business, serve their clients, and attract new leads. Most firms—especially boutique firms like Triplemint—offer ongoing coaching and professional development classes that can help you gain more listings, close more deals, navigate difficult conversations with clients, expand your referral network, and more.
